Salamanca Tourism undertakes various initiatives to promote the city's hotels, primarily through collaboration with the local private sector and the use of digital marketing platforms.

There is ongoing collaboration with the Hospitality Business Association of Salamanca (AEHS) to coordinate strategies, strengthen the destination's competitiveness, and invigorate the city, especially during off-peak tourism months.

The destination is promoted through web portals such as www.salamanca.es and www.salamancaymas.es, where visitors can view the hotel offerings, book activities, and access tourist packages that include accommodation.

The city participates in B2B tourism fairs such as INTUR B2B to promote the destination to event and travel agencies, including the local hotel offerings.

Guides and print and digital material are produced, including practical information about hotels and other tourist services, accessible via QR codes.